Full Spectrum Growth
for future-driven business
A better world is on the horizon.
We make it easier for you to build it.
You’re working hard to create a more just, sustainable, and equitable future.
You don’t need more generic business advice. What you need a partner who sees your mission, understands the challenges, and provides expert guidance grounded in regenerative strategy.
At Ginkgo Strategy Group, we help values-led businesses and social brands navigate challenges, seize opportunities, and make informed decisions that contribute to long-term sustainability.
Grow the future you envision, one confident decision at a time.
Your Mission Is Clear — But You’re Facing Barriers
You stand behind the work. Your customers does too. But the realities of running a purpose-driven operation are more complex than ever.
You May Be Wondering…
How do we grow without compromising our values?
Where can we build stronger partnerships and community trust?
Where are our internal systems actually helping us scale or holding us back?
We bring you the confidence, clarity, and community needed to rise above.
You can grow your business in a way that is as authentic as you are.
Welcome
to Better Business
Tanya Calcagni, MBA, BCPA (she/her)
Founder, Principle Advisor
Ginkgo Strategy Group
After 15 years in organizational management and public service, I developed a deep commitment to researching, reporting, and advising on ethical business strategies (aka The Better Business Movement).
Over the years, I’ve helped mission-driven organizations, from local grassroots coalitions to national brands, save over $5M in strategy dollars by making grounded, informed decisions.
Time and time again, I saw brands make poor decisions based on fear or bias. I began speaking on “dollars and sense” - the interconnectedness of people, planet, and profits - and from that, Ginkgo Strategy grew.
Never before have we seen such a dire need to align our economic ecosystem with the respect, representation, and integrity that modern business deserves. We empower our clients with full-spectrum strategic insights so they can grow with purpose.
Our Services
Triple Bottom Line
Analysis
Investor-ready insights that frame your business value beyond profits.
Collaborative Growth
Modeling
Blueprints for shared success scaled to create economic opportunity and empowerment.
Strategic Deployment
Advisement
From strategy to execution without the drop-off.